Privacy Policy

Effective date: 7/17/18

Notice of Privacy Practices for Facebook Ads

The University of California, Berkeley (UC Berkeley) and the UC Berkeley Developmental Labs know you care about the privacy and confidentiality of your information. We take protecting your privacy very seriously. Please read the following to learn more about how we treat your information collected from Facebook as part of the UC Berkeley Developmental Labs’ research programs. The UC Berkeley Developmental Labs belong to a consortium of labs listed below, based in the Institute of Human Development at UC Berkeley. By providing information to the Developmental Labs, you acknowledge that you accept the practices and policies outlined in this Notice of Privacy Practices (“Privacy Policy”).

Participating Labs

Srinivasan Language and Cognitive Development Lab
Gopnik Cognitive Development Lab
Xu Berkeley Early Learning Lab

Privacy Policy Coverage/Applicability

This Privacy Policy covers our treatment of personal information that we gather when adults or interested parents (“you”) complete our Lead Ad on Facebook.

Information the UC Berkeley Developmental Labs Collect

We obtain the name and phone number you authorize Facebook to share with UC Berkeley.

We will only collect information you voluntarily provide. We have no control over how Facebook processes your information, or if it collects additional information from you. You should review Facebook’s privacy policy closely.

If you signed up via our Qualtrics link, we will only obtain the information that you shared on the survey, and Facebook will not obtain any of that information.

How the UC Berkeley Developmental Labs Use Your Information

We will use your data only for the purpose of recruiting you to participate in research, in particular to notify you of surveys or research studies taking place at UC Berkeley.

Information the UC Berkeley Developmental Labs Share with Third Parties

We will not share your identifiable data with any organization outside of UC Berkeley. The UC Berkeley Developmental Labs will never sell, rent or lease your information. We have no control over whether or how Facebook shares your information. You should review Facebook’s privacy policy closely.

How the UC Berkeley Developmental Labs Protect Your Personal Information

We will not share your identifiable data with any organization outside of UC Berkeley. The UC Berkeley Developmental Labs will never sell, rent or lease your information. We have no control over whether or how Facebook shares your information. You should review Facebook’s privacy policy closely. Here are the following ways that we protect your data: 

  1. Protecting the transmission of your information over the Internet, through the use of encryption, such as the Secure Socket Layer (SSL) protocol;
  2. Storing information we collect on computer systems located in controlled facilities with limited access;
  3. Using a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosures;
  4. Limiting data access to only authorized personnel with a need to perform a specific job; and
  5. Training all UC Berkeley Developmental Lab employees on our security and privacy

We endeavor to protect the privacy of the personal information we hold in our records, but we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of your personal information. We will notify you of any security incidents that compromise the security, confidentiality or integrity of your personal information in accordance with applicable state and federal laws.

Knowing Your Choices

You may choose not to complete the UC Berkeley Developmental Labs’ surveys or to participate in our studies.

By providing personal information to the UC Berkeley Developmental Labs, you are choosing to be contacted regarding additional activities and services, but not committing to participate in any study. Notifications about additional programs and services will provide the opportunity to “opt-out” of future notifications.

If you do not wish to receive information or other notices from us in the future, you can “opt-out” by contacting us at the e-mail address or the phone number indicated at the end of this policy.

Changes to this Privacy Policy

This Privacy Policy will be updated periodically to reflect any material changes in our programs and practices. These changes will be evident by inserting a new “Effective Date” (see below) and are effective when they are posted to our website at: xxxxx. Treatment of information we collect now is subject to the version of the Privacy Policy in effect at the time such information is used.

Contact Information

For questions regarding this privacy policy, contact the UC Berkeley Developmental Labs via e-mail at xxxx or via phone at xxxx

Effective Date

This policy is effective as of 7/17/18.